Frank Pepe Pizzeria Secret Menu Guide 2026
Yes, Frank Pepe Pizzeria has a secret menu of sorts. There is no printed list, but Pepe’s Rewards members unlock members-only menu items, and staff will happily build off-menu custom pizzas, like a white clam pie with bacon, on request. This guide covers every Frank Pepe secret menu item worth knowing and exactly how to order each one.
Here’s the thing about Frank Pepe: it’s been around since 1925, and a place that old doesn’t need a gimmicky hidden menu. What regulars actually mean by the Frank Pepe secret menu is the stuff that isn’t obvious on the board, and there is more of it than you’d think. The members-only rewards items, the anything-you-want custom builds, and a few off-menu combinations that New Haven locals have been ordering for years.
I looked into this properly, starting with Pepe’s official site and rewards page, then cross-checking with regulars’ reviews. If you’re comparing against the standard lineup first, check the full Frank Pepe Pizzeria menu with prices so you know the base pies and their regular prices before you start customizing.
What Is on the Frank Pepe Secret Menu?
The Frank Pepe secret menu is three things at once: Pepe’s Rewards members-only items that unlock in the app, build-your-own custom pies the staff will assemble from any combination of toppings, and a handful of off-menu regular favorites like the white clam pie with bacon added. Nothing here is printed on the board, and that’s kind of the point.
The Off-Menu Custom Builds
These are the Frank Pepe secret menu items real regulars order. They aren’t listed anywhere, but the kitchen makes them without blinking:
| Off-Menu Order | What It Is | Base Price From |
|---|---|---|
| White Clam Pie with Bacon | The legendary white clam pizza (fresh clams, garlic, oregano, grated Pecorino Romano) with bacon added. Salty, smoky, incredible. | ~$19.50 (12″) |
| Extra-Char Bake | Any pie left a little longer in the coal-fired oven for extra crisp, leopard-spotted edges. New Haven locals do this constantly. | Free |
| Double Cheese Original Tomato Pie | The Original Tomato Pie with extra mozzarella. Richer, gooier, still that thin crispy crust. | ~$14.50 (12″) |
| Start From Scratch Custom | Pick your sauce base and any toppings you want. The sanctioned way to invent your own off-menu pie. | ~$13.20+ (12″) |
| Clam Pie With Extra Garlic | The white clam pie with an extra hit of fresh garlic. Ask and you’ll get it. | ~$19.50 (12″) |
Prices are for the 12-inch size at a typical location and vary by location. Topping add-ons run a few dollars depending on pie size.
How Do You Order the Frank Pepe Secret Menu Items?
Ordering Frank Pepe secret menu items is simple: you just ask, clearly and politely. The staff accommodates custom pizzas all the time, so don’t be shy about it. Here’s the exact script for each order:
Exact Ordering Scripts
White clam pie with bacon: “Can I get the White Clam pie, 12-inch, with bacon added?” That’s it. They’ll ring it up as the clam pie plus a bacon topping.
Extra char: “Could you give my pie a little extra char, please?” Say it when you order, not after it’s in the oven. The coal ovens run hot, so they just leave it in a touch longer.
Start from scratch custom: “I’d like to start from scratch. Tomato pie base, 16-inch, with sausage, mushroom, and roasted red peppers.” Any combination works, they make it right there.
Double cheese tomato pie: “Original Tomato Pie with mozzarella, and can you double the mozzarella?” Done.
One honest note: keep it reasonable on a slammed Friday night. The crew is happy to customize, but a six-topping Franken-pie during the dinner rush is pushing your luck.
How Much Do Frank Pepe Secret Menu Items Cost?
Frank Pepe secret menu prices are just the base pie plus whatever topping add-on applies, usually a few dollars depending on size. Here are the current base prices from Pepe’s official menu so you can budget your custom order:
| Base Pie (used for secret menu builds) | 12″ Price | 16″ Price | 18″ Price |
|---|---|---|---|
| White Clam Pizza | $19.50 | $29.25 | $36.75 |
| Original Tomato Pie | $12.00 | $16.00 | $19.25 |
| Original Tomato Pie with Mozzarella | $14.50 | $20.50 | $25.25 |
| Doppio Pepperoni | $18.25 | $27.25 | $34.25 |
| Chicken & Broccoli | $20.00 | $30.25 | $38.25 |
| Shrimp | $21.00 | $32.00 | $39.50 |
Prices vary by location and come from Pepe’s official menu. Topping add-ons (bacon, extra cheese, etc.) are priced per pie size at the register.
What Is the Pepe’s Rewards Secret Menu?
Pepe’s Rewards has an official secret menu, and this part is straight from Pepe’s own website. Members unlock exclusive secret menu items that you won’t find anywhere else, right in the rewards app. It’s the one genuinely hidden menu at Frank Pepe, and it’s only available to members.
How the Rewards Secret Menu Works
Joining is free, and you get $10 in rewards just for signing up. From there, every dollar you spend earns 1 point, and 75 points converts to a $5 reward. Members also get special birthday rewards and 2x or 3x point promo days. The members-only menu items appear inside the app once you’re enrolled, so download it, sign up, and check the app menu before your next visit. Want the full value breakdown? See our Frank Pepe Pizzeria Deals & Coupons guide for how to stack rewards with current promos.
What Should You Know Before Ordering the Frank Pepe Secret Menu?
A few things can trip you up if you don’t know them. First, the white clam pie, the heart of several off-menu builds, is dine-in and takeout only, no delivery, so plan accordingly. Second, Pepe’s doesn’t take reservations at most spots, especially the original New Haven location, so off-menu orders during peak hours mean the same wait everyone else endures. Third, pies come in 12, 16, and 18 inches, and add-on topping prices scale with size, so confirm the total when you order a big custom pie.
And honestly? The custom build route is where the value is. A Start From Scratch pie with your dream topping combo costs about the same as a specialty pie, and it’s exactly what you wanted. Check Frank Pepe Pizzeria Menu Calories if you want to keep your custom creation reasonable, and Frank Pepe Pizzeria Locations Near Me to find the nearest coal-fired oven before you go.
Frank Pepe Secret Menu FAQ
Does Frank Pepe Pizzeria have an official secret menu?
Sort of. There is no printed secret menu, but Pepe’s Rewards members get exclusive members-only menu items in the app, and staff will build any off-menu custom pie you ask for. Between those two, the Frank Pepe secret menu is very real in practice.
How do I unlock the Frank Pepe secret menu items?
Download the Pepe’s Rewards app and sign up for free. You’ll get $10 in rewards immediately, and the members-only secret menu items appear inside the app. For the custom builds (white clam with bacon, extra char, double cheese), just ask your server with the scripts above.
Can I get the white clam pizza delivered?
No. The white clam pizza is dine-in and takeout only at Frank Pepe, no delivery. If you’re planning an off-menu build based on the clam pie, you’ll need to pick it up or eat in.
How much does a custom Frank Pepe secret menu pizza cost?
You pay the base pie price plus a small per-topping add-on that scales with size. A 12-inch white clam pie starts around $19.50 with a couple dollars for bacon, while a 16-inch base runs about $29.25. Always confirm the total at the register since prices vary by location.
Prices last verified: October 16, 2026. Source of truth: Frank Pepe’s official menu. Prices vary by location, so confirm at your restaurant before ordering.
