Woops! Menu USA Prices 2026

The macarons are the whole reason Woops! exists, so start here. Singles cost $2.50 each, and the per-macaron price drops fast as the box gets bigger. A box of 36 works out to about $2.75 a macaron, which is genuinely good value for a handmade French macaron. My pick? The Nutella and the salted caramel. Twenty-plus flavors rotate through the case, from classics like pistachio and dark chocolate to fun ones like bubblegum and cotton candy for the kids. They are baked fresh daily in New York, shipped frozen to the shops, and finished in store, so what you get tastes like it came out of a Paris patisserie. Mostly because it kind of did.

Pastries and bakery items run $2.90 to $4.75, and they are better than they have any right to be. The almond croissant at $4.75 is the sleeper hit of the whole menu. Flaky, buttery, genuinely almondy, not too sweet. I would pick it over a macaron some mornings, and I don’t say that lightly. The Belgian waffles are light and crisp, and the muffins hold up well with a latte. Everything is baked fresh in store from dough shipped from the company’s artisanal bakery in New York City.

Cookies and sweet treats run $3.30 to $28. The box of 6 assorted cookies at $28 is the move for offices and parties, and the mini stroopwafles at $6.50 are dangerously snackable. The chocolate chip walnut cookie, warmed up, is a real problem. Trust me on this one. The alfajores, those Argentinian shortbread sandwich cookies with dulce de leche, are the hidden gem most people walk right past. Don’t be most people.

Sandwiches are simple and run $8 to $9.50. This is the part of the menu for the lunch crowd, the people who wander in for a macaron and stay for a meal. The $9.50 trio (mozzarella, prosciutto, goat cheese) is straightforward and fresh, and the brie and apple croissant sandwich at $8 is the one I would order again. Nothing fancy, just solid cafe sandwiches that pair well with a latte and a macaron for dessert. Which is, let’s be honest, the entire Woops! business model.

Drinks run $2 to $4.95. A house blend coffee is $3 flat, specialty lattes are $4.25, and the cold brew at $4.95 is the one to beat on a warm day. Woops! has its coffee custom roasted for the shops, which shows. The chai latte gets real love in the reviews, and the iced matcha at $5.25 is the priciest drink on the board. Grab a latte with that almond croissant and thank me later.

Party orders start at $120 for a 40-macaron pyramid and top out at $550 for the 200-macaron showpiece. If you have ever seen a macaron tower at a wedding and thought “I need that,” this is where it comes from. Woops! built a whole events business on these pyramids, custom logo macarons, and party favors. Wedding delivery packages start at $25, assembly packages at $50, and full delivery plus assembly plus flower decor at $100. Price per serving for events starts around $4 a person. For a baby shower, a corporate event, or a wedding that people actually remember, the pyramid is worth every penny.

A single Woops! macaron runs about 80 to 110 calories, so a box of 9 lands around 900 calories of pure joy. The good news: macarons are naturally gluten-free, since they are made with almond flour instead of wheat. The catch: the bakery is not a dedicated gluten-free facility, so strict celiac folks should ask the staff. The almond croissant is the heavyweight at around 420 calories, while a plain house coffee is basically zero. Woops! does not publish a full nutrition PDF, so if you need exact numbers, ask in store or check bywoops.com before you go.

Woops! runs a rewards program in store, and the box math is the best deal they offer. Here is how to pay less and eat more.

• Buy the bigger box. A single macaron is $2.50, but a box of 36 at $99 works out to about $2.75 a macaron with gift packaging included. Going from a box of 3 to a box of 36 nearly halves the per-macaron cost. Stock up.
• Join the rewards program. Woops! locations run a loyalty program (reviewers at multiple shops mention it), so sign up on your first visit. Points on every macaron run add up fast if you are a regular.
• Taste before you commit. Staff hand out samples and will walk you through the flavors. Try the weird ones (bubblegum, cotton candy, passion fruit) before you buy a whole box. Free intel, zero regret.
• Watch for seasonal flavors and holiday sets. Limited flavors like champagne roll out around the holidays, and gift sets are priced to move in December. Secret Santa season is Woops! season.
• Check DoorDash promos. Bakeshop locations list on DoorDash with DashPass benefits at many stores ($0 delivery fees, $5 pickup credits). Delivery menu prices run a little higher, so compare before you tap order.

Hours vary by location type. Full Bakeshop cafes open early and close late, while boutique mall kiosks keep mall hours. Here is what to expect.

Mall kiosks follow their mall’s hours, which shift on holidays. Check bywoops.com for your specific shop before heading out.

Woops! started in 2012 on a whim, when four friends from Israel, France, India, and the United States opened a macaron pop-up at the Holiday Shops in New York City’s Bryant Park. In nine short weeks they sold 100,000 macarons and made $250,000, developing a cult-like following. The group realized that, well, woops, they had a thriving business. From that pop-up grew the largest retailer of French macarons in the United States, with 30+ boutique mall kiosks and Bakeshop cafes across the country. The macarons are baked fresh daily from the company’s artisanal bakery in the Bronx, New York, in 20+ flavors alongside 30 other international desserts, and the shops also serve custom-roasted coffee, sandwiches, and pastries. Woops! also runs a serious events business: macaron pyramids, custom logo macarons, and wedding dessert packages.

Woops! has 30+ boutique kiosks and Bakeshop cafes across the United States, from New York malls to shops in Idaho, Arizona, Colorado, and beyond. Find the one closest to you:

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