The Counter Menu USA Prices 2026
What Is the The Counter Menu Known For?
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Here is the short version. The Counter menu is built around one idea: your burger, your rules. Since 2003, this Santa Monica-born chain has let guests design their own half-pound burger from the ground up. Protein, cheese, bun, toppings, sauces, you name it. There is even a little clip-card system at many locations where you circle your choices like you are taking a test. Fun, right? But if decision fatigue hits you (it hits me every time), the signature menu saves the day with chef-built burgers that are genuinely excellent. The Counter Burger itself is a masterpiece of stacked flavor, with provolone, fried onion strings, sauteed mushrooms and garlic aioli on a brioche bun. Most signature burgers land between $11.00 and $21.75.
The Counter Menu Prices: Signature Burgers on a Bun
The quick answer: signature burgers at The Counter cost $11.00 to $21.75 in 2026. The Purist at $11.00 is the cheapest, and the West Coast Impossible at $21.75 is the priciest. Here is the whole lineup.
| Item | Details | Price |
|---|---|---|
| The Counter Burger | All-natural beef, provolone, tomatoes, lettuce blend, fried onion strings, sauteed mushrooms, garlic aioli, brioche bun | $16.50 |
| Old School | All-natural beef, Tillamook cheddar, lettuce blend, tomatoes, red onions, pickles, Counter relish, brioche bun | $12.50 |
| The Purist | All-natural beef, brioche bun, nothing else to distract you | $11.00 |
| Bacon BBQ | All-natural beef, Tillamook cheddar, applewood smoked bacon, tomatoes, fried onion strings, hickory BBQ, brioche bun | $16.50 |
| Beef & Blue | All-natural beef, Danish bleu cheese, organic mixed greens, tomato, bacon onion jam, garlic aioli, brioche bun | $14.50 |
| Bison is Gouda | Organic bison, smoked gouda, bacon onion jam, sunny side up egg, baby spinach, scallions, housemade thousand island | $20.50 |
| Breakfast Burger | All-natural beef, Tillamook cheddar, tomatoes, applewood smoked bacon, sunny side up egg, sweet sriracha, English muffin | $16.50 |
| Chipotle Turkey | All-natural ground turkey, jalapeno jack, lettuce blend, dried cranberries, scallions, chipotle aioli, brioche bun | $12.50 |
| Sprouted Veggie | Vegan veggie patty, organic mixed greens, red onions, roasted red peppers, alfalfa sprouts, dijon balsamic, multigrain bun | $12.50 |
| Mini Burgers | Three mini all-natural beef burgers with Tillamook cheddar, pickles, red onions, Counter relish | $13.00 |
| Honey Dijon Chicken | Grilled chicken breast, swiss, organic mixed greens, tomatoes, scallions, honey dijon, brioche bun | $12.50 |
| Holy Crab | Jumbo lump crab cake, jalapeno jack, tomatoes, pickles, fresh jalapenos, coleslaw, housemade thousand island, Hawaiian bun | $16.75 |
| Patty Melt | All-natural beef with melted cheese, caramelized onions and thousand island on grilled sourdough | $18.30 |
| Texas Bourbon BBQ | All-natural beef, bourbon BBQ glaze, crispy onions, cheddar, brioche bun | $19.45 |
| Jalapeño Bacon Cheddar | All-natural beef, cheddar, candied jalapeños, applewood bacon, brioche bun | $20.30 |
| West Coast Impossible | Impossible plant-based patty with all the fixings, brioche bun | $21.75 |
My honest take? If it is your first visit, get The Counter Burger. The fried onion strings and garlic aioli combo is the thing people write Google reviews about. The Old School is the sleeper hit though. It tastes like the best version of a backyard burger you have ever had, and at $12.50 it is one of the best values on the menu.
Build Your Own Burger: How Much Does It Cost?
The short answer: a build-your-own burger at The Counter starts around $13.49 for a 1/3 lb beef patty, and most people land in the $15 to $20 range once cheese, premium toppings and sauces are added. This is the heart of the The Counter menu, and it is worth understanding. You pick your protein (beef, turkey, chicken, bison, veggie or Impossible), your size (1/3 lb, 2/3 lb or a full 1 lb for the truly brave), your cheese, your bun (or lettuce blend bowl for low-carb), your toppings and your sauce. Extras start at $0.50 each.
| Option | Details | Price |
|---|---|---|
| Build Your Own, 1/3 lb Beef | All-natural beef base, pick cheese, bun, toppings, sauces | ~$13.49 |
| Build Your Own, 2/3 lb Beef | Double the patty, same endless customization | ~$16.99 |
| Build Your Own, 1 lb Beef | The monster option, not for the faint of heart | ~$19.99 |
| Protein Swap (Bison) | Organic bison instead of beef | ~$5.00 |
| Protein Swap (Turkey/Chicken/Veggie) | Lighter or plant-based alternatives | ~$0.50–2.00 |
| Premium Cheese | Smoked gouda, Danish bleu, Tillamook cheddar and more | from $0.50 |
| Premium Toppings | Applewood bacon, sunny side up egg, avocado, fried onion strings | from $0.50 |
| Lettuce Bowl Instead of Bun | Lettuce blend or baby greens base, keto-friendly | $0.00 |
Pro tip from someone who has done this many times: the clip-card ordering is part of the fun, but do not go wild on premium add-ons unless you want a $24 burger. Two add-ons max keeps it delicious and reasonable.
Are The Counter Starters Worth It?
Short answer: yes, especially the tots and cheese curds. The Counter starters run $9.30 to $13.95, and the portions are shareable.
| Item | Details | Price |
|---|---|---|
| White Cheddar Cheese Curds | Hand-breaded, served with marinara or ranch | $12.80 |
| Tots | Crispy golden tater tots, the crowd favorite | $9.60 |
| Loaded Tots | Tots piled with cheese, bacon and house sauce | $13.95 |
| The Fifty Fifty | Half sweet potato fries, half regular fries | $9.60 |
| Parmesan Fries | Tossed with parmesan and garlic herbs | $12.80 |
| Chili Cheese Fries | Smothered in all-natural beef chili and cheddar | $13.95 |
| Fried Onion Strings | The same crispy strings from the signature burgers | $9.60 |
| Wings (Buffalo, Sriracha or BBQ) | Tossed to order in your sauce of choice | $9.30 |
| Buffalo Cauliflower | Crispy cauliflower with buffalo sauce and ranch | $9.60 |
| Sweet Sriracha Brussels Sprouts | Roasted sprouts with sweet sriracha glaze | $9.60 |
Trust me on this one: order the Fifty Fifty. The sweet potato fries here are genuinely some of the best I have had at any chain, and getting half-and-half means nobody at the table fights over them.
The Counter Sandwiches and Grilled Favorites
Not in a burger mood? The sandwich side of the The Counter menu runs $11.60 to $19.45 and it is criminally underrated.
| Item | Details | Price |
|---|---|---|
| The Meltdown | Signature melted cheese and protein sandwich on grilled bread | $19.45 |
| B.L.T. & A. | Bacon, lettuce, tomato and avocado, toasted | $14.80 |
| Grilled Cheese Trifecta | Three cheeses melted between buttery grilled bread | $11.60 |
| Nashville Hot | Crispy chicken with Nashville hot glaze, pickles, slaw | $19.45 |
| Southern Fried Chicken | Hand-breaded fried chicken sandwich with house sauce | $19.45 |
| Pub Burger | Classic pub-style cheeseburger, simpler build | $16.55 |
Salads, Chili and Lighter Options
Short answer: salads and chili run $6.40 to $29.00 at The Counter, and the build-your-own salad bowl is a legit keto option.
| Item | Details | Price |
|---|---|---|
| Caesar Salad | Crisp romaine, parmesan, house caesar dressing | $11.90 |
| Classic Cobb | Grilled chicken, egg, bacon, avocado, bleu cheese | $20.90 |
| BBQ Chicken Salad | Grilled chicken, corn, black beans, BBQ ranch | $23.80 |
| Sonoma Bowl | Grains and greens bowl with seasonal vegetables | $18.00 |
| Grilled Mahi Mahi Plate | Grilled mahi with greens and sides | $23.20 |
| All-Natural Beef Chili, Cup | Slow-simmered beef chili | $6.40 |
| All-Natural Beef Chili, Bowl | The big one, practically a meal | $13.95 |
| Turkey Chili, Cup / Bowl | Lighter turkey chili option | $6.40 / $13.95 |
The chili cup at $6.40 is quietly the cheapest sit-down item on the whole The Counter menu, and it is genuinely hearty. On a cold day? Perfect.
Shakes and Sweet Endings
Every shake is $10.45, and yes, the create-your-own shake is as dangerous as it sounds.
| Item | Details | Price |
|---|---|---|
| Classic Shake | Vanilla, chocolate or strawberry | $10.45 |
| Create Your Own Shake | Pick your base and mix-ins, endless combos | $10.45 |
| Chocolate Mint Shake | Cool mint with chocolate chips | $10.45 |
| Smoked S’mores Shake | Toasted marshmallow, chocolate, graham cracker | $10.45 |
| Banana Split Shake | Banana, strawberry, chocolate and cherry | $10.45 |
| Cookie Butter Shake | Spiced cookie butter blended thick | $10.45 |
| Sea Salt Caramel Shake | Buttery caramel with a salt kick | $10.45 |
| Root Beer Float | Classic float with vanilla ice cream | $10.45 |
| Orange Dream Shake | Orange creamsicle nostalgia in a glass | $10.45 |
| Brownie | Warm chocolate brownie, simple and perfect | $10.15 |
Family Bundles and Catering Prices 2026
Feeding a crowd? The Counter catering-style family bundles are a flat $58.00, and they are one of the smartest deals on the menu.
| Item | Details | Price |
|---|---|---|
| Classic Family 4-Pack | Four signature burgers plus sides, feeds four | $58.00 |
| Mini Burger Family 12-Pack | Twelve mini burgers, perfect for parties | $58.00 |
Do the math: $58.00 for a 12-pack of minis works out to under $5 a burger. For a game night spread, that is honestly hard to beat. For larger catering orders, most locations handle custom quotes, so call your local The Counter directly.
The Counter Nutrition Information
Short answer: The Counter publishes full nutrition information on its official website, and you can swap any burger to a lettuce bowl at no charge for a low-carb meal. The nutrition PDF (search “The Counter nutrition PDF”) lists calories, fat, carbs and protein for every item.
Calorie Highlights (Approximate)
Here is a rough sense of where popular items land, so you know what you are getting into:
- The Purist: roughly 600 to 750 calories, the lightest burger build
- Old School: roughly 850 to 1,000 calories with all the fixings
- The Counter Burger: roughly 1,100 to 1,300 calories, it is a big burger
- Bison is Gouda: roughly 1,200 to 1,400 calories with the egg and bacon jam
- Tots / Fifty Fifty: roughly 600 to 800 calories per basket
- Classic Shake: roughly 700 to 1,000 calories depending on flavor
- Caesar Salad: roughly 350 to 500 calories before dressing
Watching carbs? The lettuce-blend bowl swap is free and turns any burger into a keto-friendly meal. The Sprouted Veggie burger and grilled chicken options keep things lighter without tasting like punishment.
Deals and Money-Saving Tips at The Counter
Nobody wants to overpay for a burger. Here is how regulars keep the The Counter menu affordable:
- Join the rewards program: The Counter runs a loyalty program through its app and website, with points on every visit and birthday perks. Sign up before your first 2026 visit.
- Family bundles beat individual orders: the $58.00 12-pack of minis is the best per-person price on the entire menu.
- Check delivery promos: DoorDash and Uber Eats frequently run “buy 1 get 1 free” or 30% off deals on The Counter locations, especially on weeknights.
- Lunch is the sweet spot: several locations run weekday lunch specials with a signature burger plus side for less than dinner pricing.
- The Purist plus a side: at $11.00, The Purist with the $9.60 Fifty Fifty makes a filling meal for about $20, well under the signature-burger average.
The Counter Opening Hours
Most The Counter locations open at 11 AM and close at 10 PM daily, with some staying open until 11 PM on Fridays and Saturdays. Hours vary by location, so check your local restaurant.
| Day | Typical Hours |
|---|---|
| Monday – Thursday | 11:00 AM – 10:00 PM |
| Friday – Saturday | 11:00 AM – 11:00 PM |
| Sunday | 11:00 AM – 10:00 PM |
About The Counter
The Counter was founded in 2003 by Jeff Weinstein in Santa Monica, California, with a simple idea that turned out to be brilliant: let every guest build their own burger. It worked. The chain has grown to 40+ locations across the United States plus international spots, and it now operates under Kahala Brands (part of MTY Food Group). What sets it apart is quality. The beef is all-natural, the buns are brioche, and the customization is genuinely unlimited, not the “pick one of three cheeses” kind of unlimited. Headquarters are in Culver City, California.
Frequently Asked Questions About The Counter Menu
What is the most popular item on the The Counter menu?
The Counter Burger at $16.50 is the signature star, with provolone, fried onion strings, sauteed mushrooms and garlic aioli. The Old School at $12.50 is a close second among regulars who want a classic cheeseburger done right.
What is the cheapest item at The Counter?
The cheapest burger is The Purist at $11.00. The absolute cheapest menu item is the All-Natural Beef Chili cup at $6.40, a hearty budget pick.
How much does a build-your-own burger cost at The Counter?
A build-your-own burger starts around $13.49 for a 1/3 lb beef patty, with most customized builds landing between $15 and $20 after cheese and premium toppings (add-ons start at $0.50 each).
Does The Counter deliver?
Yes. The Counter delivers through DoorDash and Uber Eats at most locations, and many restaurants offer direct pickup ordering through thecounter.com. Delivery prices may run slightly higher than in-store menu prices.
Does The Counter have breakfast?
The Counter does not serve a traditional breakfast menu, but the Breakfast Burger at $16.50, with a sunny side up egg, applewood bacon and sweet sriracha on an English muffin, is available all day.
What are the healthiest options on the The Counter menu?
The Sprouted Veggie burger at $12.50, grilled chicken builds, and any burger swapped to a free lettuce-blend bowl are the lightest choices. The Caesar Salad at $11.90 and the chili cup at $6.40 are also solid lighter picks.
Does The Counter have deals and coupons?
Yes. Join the loyalty rewards program for points and birthday perks, watch DoorDash and Uber Eats for BOGO and percentage-off promos, and go for the $58.00 family bundles for the best group value.
Does The Counter do catering?
Yes. The Classic Family 4-Pack and Mini Burger 12-Pack are both $58.00, and most locations handle larger custom catering orders if you call ahead.
Where can I find The Counter nutrition information?
The Counter publishes full nutrition information on thecounter.com, covering calories, fat, carbs and protein for every menu item, so you can check exact numbers before you order.
Is there a The Counter near me?
There are 40+ The Counter locations across the US, concentrated in California, Texas and the Southeast. Use the map below to find the closest one to you.
Prices last verified: 2026-10-21. Official menu: thecounter.com.
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⭐ The Counter Google Reviews
Google Rating: 4.2/5 (975+ reviews at the Los Angeles Miracle Mile location)
Customers rave about the endless customization, the juicy half-pound patties cooked exactly to order, and those crispy tots. Regulars say it is the one burger chain where picky eaters and adventurous eaters both leave happy.
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